'Quel Chose' is a vintage home decor label established by Yarden - a long-time vintage collector offering curated, hand-picked pieces from all over the world. Branding for 'Quel Chose' involved creating a visual identity that aligns with Yarden's core values - sustainability and simplicity – while balancing the vintage charm with contemporary style. The brand's design elements include a logo, packaging paper, craft bag, round logo tag, and floral print inspired by the first piece in Yarden's collection. The website is a classic e-commerce platform that displays products through categories, highlighting new items and special offers while providing easy and intuitive navigation between each section for a quick and enjoyable shopping experience.