Valentine's campaign for the "Love & Libby" concept store showcased a vibrant and engaging approach to enhance the holiday spirit both in-store and online. The campaign centered around a series of trendy illustrations that captured the brand's lively essence themed with a festive red and pink logo adaption. These visual elements were creatively incorporated into digital materials, including eye-catching social media GIFs and WhatsApp stickers to boost online engagement. The in-store experience offered engaging activities to captivate visitors, such as love-letter writing stations complete with matching stamp sets, collectible sticker packs, and bespoke packaging options. Custom wrapping paper and illustrated gift boxes added an extra layer of charm to purchases, encouraging customers to fully immerse themselves in Valentine's Day spirit while shopping for their loved ones.